Details: Sales were declining and the challenge was to create an alternative layout and design of the Proactiv+ homepage and landing page to improve sales online and beat the current (control) design.
The Challenge: People were confused about the products when coming to the site and not certain results would be worth the purchase. How do we make the site easier for consumers to see the all the products and their differences and how can we make the ordering process simpler for a seamless experience?
The Game Plan:
My Role: User Research, Strategy, Sketching, Wireframing, and Design
According to user interviews, the top 3 users' goals were to:
User interviews and a heuristic evaluation helped identify areas in the current (control) design that needed improvements.
Taking a step back and identifying the user journey on the control helped map out areas of improvement.
Control User Journey Map
Reimagined User Journey Map